GOVERNMENT CAMPAIGN RUINED
The first climb to Mount Everest, a feat by New Zealander Edmund Hillary and Nepalese Sherpa Tenzing Norgay, occurred in 1953. Since then, the highest mountain on the planet has been climbed more than 10,000 times. Everything was going well until 2015 when a devastating earthquake killed around 9,000 people and another 23,000 were injured.
In addition, the quake caused a massive landslide that hit base camp on the south side of Everest, killing at least 18 people. Both sides of the mountain were then closed. The earthquake hit Nepal’s tourism industry hard. Visits were reduced, the market collapsed, and it took time for it to recover. That same year, and to forget the catastrophe, the Government launched the “Visit Nepal 2020” advertising campaign, which aimed to double the number of tourists: from 1.2 million in 2019 to more than two million. The plan was ruined after canceling all expeditions to Everest and other mountains, plus other trails.
𝑶𝒑𝒆𝒏 𝒏𝒆𝒙𝒕 𝒑𝒂𝒈𝒆 𝒕𝒐 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆 𝒓𝒆𝒂𝒅𝒊𝒏𝒈